Be Shampoo Review: Is It Worth Buying?
“Be shampoo” most commonly refers to Being Haircare, a newer Walmart-exclusive brand organized around specific hair types and concerns rather than one universal formula. If you were searching for a different brand with a similar name, this review is specifically about Being.
The brand’s approach
Being organizes its shampoo range by hair type and goal — lines include Big Hair Volumizing, Curl Power, and Max Moisture, among others, each with a distinct ingredient profile matched to its stated purpose rather than one shared base formula with different marketing.
A real example: Big Hair Volumizing
The Big Hair Volumizing Shampoo (avocado and macadamia oil) uses a blend of sodium C14-16 olefin sulfonate and sodium cocoyl isethionate — a milder surfactant system than classic sodium lauryl or laureth sulfate, though not fully sulfate-free in the strictest sense. It’s formulated for straight to wavy, thin or fine hair (hair types 1A–1C) seeking more fullness, consistent with the general volumizing principles covered in our main guide: a lighter formula without heavy conditioning agents.
Worth knowing about the brand
Being is a newer entrant with a growing but still-developing base of independent reviews at the time of writing, and its retail exclusivity to Walmart means availability is more limited than more established drugstore or salon brands. The hair-type-segmented approach is a genuinely reasonable structure — check that the specific line you’re buying (not just the brand name) matches your actual hair type and goal.
Frequently asked questions
Is Being Haircare shampoo sulfate-free?
Not entirely — the Big Hair Volumizing formula, for example, uses sodium C14-16 olefin sulfonate, a milder sulfate-class surfactant, rather than classic sodium lauryl or laureth sulfate, but it isn't a fully sulfate-free formula.
Where can I buy Being Haircare products?
The brand is primarily sold as a Walmart-exclusive line, which is worth knowing if you're used to finding shampoo brands at a wider range of retailers.
Is Being Haircare good for volumizing fine hair?
The Big Hair Volumizing line is specifically formulated for straight-to-wavy, fine hair (types 1A-1C) seeking fullness, using a lighter formula consistent with general volumizing principles.