Verb Shampoo and Conditioner: The Complete Guide

Verb is a US haircare brand with hydrating, ghost and dry shampoo products. Here’s a careful look at what its Hydrating Shampoo contains, based on a third-party ingredient database (confirm against the current bottle, since formulas change).

The Hydrating Shampoo formula

It lists water first, then sodium lauroyl methyl isethionate — a mild, sulfate-free cleanser — with cocamidopropyl betaine and sodium lauroyl sarcosinate as supporting cleansers. Conditioning and moisturizing ingredients include argan oil, aloe, panthenol, glycerin and a long run of amino acids, plus silicone-type conditioners and polyquaterniums. The formula also contains fragrance and several preservatives. The database page we reviewed flagged an older version, so the current ingredients may differ.

What to weigh

In its favor: sulfate-free primary cleanser; plenty of humectant and conditioning ingredients; suits dry or normal hair.

Consider if: you react to fragrance or common preservatives; you want a silicone-free formula; you have fine, oily hair that goes flat easily.

Worth knowing: Tags like “fragrance-free” or “silicone-free” on third-party ingredient sites don’t always match the ingredient list. For this product, the list shows fragrance and silicone-type ingredients. Always read the list on the actual label.

Verb dry shampoo and the rest of the line

Verb also sells a dry shampoo. We didn’t review its full ingredient list, so check the label for the propellant and recall status. For general dry shampoo guidance, see our complete guide.

Who it suits

It fits people with normal to dry hair who want a sulfate-free-cleanser shampoo and conditioner pair. It’s not a treatment for hair loss or scalp disease; see our sulfate-free shampoo guide if thinning is your concern.