ATTITUDE Super Leaves Volume & Shine Shampoo: The Complete Guide
ATTITUDE’s Super Leaves Volume & Shine Shampoo — sold with a matching Soy Protein & Cranberries conditioner — is one of the more recognizable “clean beauty” volumizing shampoos on the market, built around plant-derived cleansers instead of classic sulfates. Here’s what’s actually in it and who it’s realistically suited for.
What’s different about the formula
Instead of sodium lauryl sulfate or sodium laureth sulfate, ATTITUDE builds this shampoo around sodium coco-sulfate and coco-glucoside — surfactants derived from coconut. They still clean effectively and produce lather, but they’re generally considered a milder class of cleanser than classic sulfates, which is consistent with the brand’s EWG Verified and “hypoallergenic, dermatologically tested” labeling. That said, “milder” is a relative term — anyone with a genuinely reactive scalp should still patch-test, since coconut-derived surfactants aren’t irritation-free for every skin type.
The volumizing ingredients
- Hydrolyzed soy protein — works the same way most protein ingredients do in a volumizing formula: it can temporarily coat and slightly plump the hair shaft, adding perceived body. This is a cosmetic, wash-to-wash effect, not a structural change to the hair.
- Cranberry extract — marketed mainly for shine and manageability rather than volume specifically.
- Moringa seed extract — positioned by the brand as having “antipollution” properties. This is a common clean-beauty marketing claim; independent evidence for measurable antipollution benefit from a rinse-off shampoo is limited, so it’s worth treating as a nice-to-have rather than a reason to buy.
Who this suits
This is a reasonable pick for fine or flat hair where the priority is a lightweight wash that won’t weigh hair down, especially for people specifically looking to avoid classic sulfates or synthetic fragrance-heavy formulas. It’s vegan and available in a fragrance-free, sensitive-skin-formulated variant with oat extract, which is worth seeking out specifically if you have a reactive or eczema-prone scalp rather than assuming the standard fragranced version will be equally gentle.
Worth knowing: The standard formula still contains fragrance components (including citrus-derived compounds like limonene), which are recognized potential sensitizers for a subset of people even in “natural” formulas. If you have a history of fragrance sensitivity, the unscented sensitive-skin variant is the safer starting point, not the standard version.
How it fits into a volumizing routine
As with any volumizing shampoo, results depend more on technique than the bottle — see our volumizing shampoo guide for the root-focused application method that makes the biggest difference. If your main reason for considering this product is a sulfate concern specifically, our sulfate-free shampoo guide covers the broader evidence on sulfates and scalp comfort in more depth.
Frequently asked questions
Is ATTITUDE Super Leaves shampoo sulfate-free?
It doesn't contain sodium lauryl sulfate or sodium laureth sulfate. It uses coconut-derived surfactants (sodium coco-sulfate, coco-glucoside) instead, which are generally considered a gentler cleanser class, though not necessarily irritation-free for everyone.
Does the soy protein in this shampoo actually add volume?
It can add a temporary, cosmetic plumping effect to the hair shaft, similar to other protein ingredients used for volume. The effect resets with each wash and isn't a permanent or structural change.
Is this shampoo safe for sensitive or eczema-prone scalps?
It's marketed as hypoallergenic and dermatologically tested, and a fragrance-free sensitive-skin variant exists. If you have a known fragrance sensitivity, that unscented version is the more appropriate starting point than the standard fragranced formula.